Thu, 23 Mar 2017 17:08:24 GMT
Following the success of Epic Dance Off and Epic Squads last year, MoneySuperMarket and Mother have enlisted the services of iconic Master of the Universe, Skeletor, to demonstrate that even the most eternally disappointed individuals can still feel epic by saving money on their car insurance.
The new ad, directed by Sonny's Fredrik Bond shows Skeletor, who has moved from Snake Mountain to a suburban cul-de-sac, startling his cat by waking up with unusual vigour and positive energy, before exploding onto his local High Street to dance the morning away. The voiceover reassures us that he’s simply celebrating feeling epic after saving money on his car insurance.
To the contagious beat of Irene Cara’s Oscar-winning ‘80s feelgood track, Fame!, Skeletor picks up a band of dancing followers on his journey through a typical High Street. Among them is a new schoolboy sidekick who is trusted with the Havoc Staff - usually inseparable from the super villain. True to Skeletor’s sidekicks from the past, he accidentally lets off a bolt of mystic force.
He-Man, Skeletor’s arch-nemesis, who is stocking up on bananas at the local supermarket, looks on in amazement as the epic scene unfolds in front of him on the High Street. He concludes the ad by summoning the Power of Grayskull and declaring “Skeletor, you’re so MoneySuperMarket”.
The 60 second ad will premiere on Saturday 25th March. It will be amplified by a multi-channel integrated campaign across PR, digital and social media, using the hashtag #EPICSKELETOR.
Darren Bentley, Marketing Director at MoneySuperMarket, commented: “We wanted to bring a fresh new perspective to our ‘You’re So MoneySuperMarket’ campaign this year. We thought it would be fun to subvert expectations of one of the best-known super villains from our childhoods and show that, no matter who you are, you’re bound to feel epic if you save money on your household bills.”
Jo Gunn, Category Manager at Mattel UK, explains: “It has been a pleasure to work on this exciting and innovative campaign featuring the iconic Masters of the Universe characters. I’m looking forward to seeing the campaign come to life and to introduce He-Man & Skeletor to a new generation of fans.”
Born Licensing Director David Born said: “This is a brilliant example of how iconic characters can be used in a truly creative way. It perfectly plays on the character traits of Skeletor and He-Man that we all know and love.”
Make sure you check out the TV ad page here, and the behind the scenes below.
Post Production Company: MPC
Creative Agency: Mother
Producer: Alicia Richards
Production Manager: Nicola Dempsey
Choreographer: Natricia Bernard
Director: Fredrik Bond
DOP: Ben Seresin
Production Company: Sonny
Licensing : Born Licensing
Music Supervision: We are Theodore
Sound Design: 750 Sound
Editor: Patric Ryan at White House
Edit Assistant: Nicole Stewart
Genres: Choreography, Music performance, Comedy
Categories: Insurance, FinanceMother, Thu, 23 Mar 2017 17:08:24 GMT