The new Mizuno Wave Creation 17 campaign by F/Nazca Saatchi & Saatchi highlights the best of what the Runderful concept has become synonymous for: technology, comfort and design. The campaign includes film, outdoor and printed media advertisements, as well as a hotsite. All messaging reinforces the ‘It’s Runderful’ concept, launched at the beginning of this year with the debut films ‘Traffic Signs and ‘Stroller’, and introduce the new addition to the brand’s collection for the second half of 2015.
The film is titled ‘Skateboard’, which focuses on running as a sport which provides enjoyable and pleasant experiences. The film’s protagonist is an accomplished runner using the brand’s new model, the Wave Creation 17, on a run with his bulldog who needs to ride a skateboard in order to keep up with his owner.
All pieces reinforce the fun side of running while highlighting the Wave Creation 17’s key features: maximum comfort and cushioning.
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Composer: Equipe Satélite
Music Production: Satélite Áudio
Post Production Company: Nash/Clan VFX
Director: Rodrigo Saavedra
DOP: Pierre De Kerchove
Executive Producer: Carolina Dantas | Sebastian Hall | (Assist) Marcelo Maximo
Production Company: Landia
Account Managers: Andrea Almeida | Maria Eduarda Navarro
Creative Agency: F/Nazca Saatchi & Saatchi
Creatives: Eduardo Lima | Rodrigo Castellari | Pedro Prado
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Media Planner: Fabio Freitas | Maurício Almeida | Luana Gallizzi
Media Planners: Henrique Fogaça | Gabriela Guedes
Planner: José Porto | André Foresti | Danilo Lima
Planners: Gabriela Sanchez | Flavia Nogueira
Categories: Shoes, Clothing and Fashionlbbonline.com, Fri, 07 Aug 2015 10:21:25 GMT