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SK-II Reimagines Andy Warhol in ‘Broadcast Your Beauty’ Campaign

03/11/2021
Advertising Agency
Singapore, Singapore
313
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Campaign from Forsman & Bodenfors Singapore is inspired by the shared beauty philosophy between Warhol and SK-II

Global icon and legendary contemporary artist Andy Warhol has been re-imagined in an SK-II PITERA Limited Edition campaign launch: 'Broadcast Your Beauty',  a visually arresting integrated campaign inspired by Andy Warhol’s philosophy around beauty and his fascination with performance art, filmmaking and pop culture.

The SK-II and Andy Warhol Foundation collaboration sees the launch of the Andy Warhol x SK-II PITERA Essence Limited Edition collection, which the premium skincare brand launched ahead of the world’s biggest online shopping event -  Double 11 or Singles Day.

The campaign, ‘Broadcast Your Beauty’ is inspired by the shared beauty philosophy between Warhol and SK-II, that everyone is beautiful and that everyone should have the opportunity to broadcast their own beauty.

The campaign idea draws from Andy Warhol’s view of beauty that he expressed through art, mass media and his iconic “Screen Tests” -  black and white portraits of hundreds of individuals, from celebrities to the anonymous - whom the artist himself photographed.

Inspired by a shared beauty philosophy that all is beautiful, the Andy Warhol X SK-II PITERA Essence Limited Edition collection features three famous quotes “All is pretty”, “If everybody is not a beauty, then nobody is”, “I’ve never met a person I wouldn’t call a beauty”. The bottles also feature a bold, iconic technicolor print that is a signature of Andy Warhol TV - a broadcast medium that Andy Warhol loved to experiment with his pop art creations.

Said GaYoon Jung, vice-president, brand design & innovation, Global SK-II: "At SK-II, we are constantly decoding pop culture to connect with the consumers of this generation, especially millennials and Gen Z. The Andy Warhol X SK-II PITERA Essence Limited Edition collection is our biggest art collaboration yet. With this collection we are pushing the boundaries of pop culture to connect with our consumers through aspects in life they value like art and meaningful purpose."

Said Gary Lim, creative, Forsman & Bodenfors Singapore: “No one understood the relationship between advertising and culture more than Andy Warhol himself. So we went into his vast creative playground, to bring to life his fascination with the world of broadcast. Part of which has been beautifully immortalised onto the SK-II Limited Edition bottles.”

SK-II's biggest art collaboration also supports the philanthropic work of the Andy Warhol Foundation.

Michael Dayon Hermann, director of licensing, marketing and sales, Andy Warhol Foundation, said: “Warhol’s non-conformist spirit is brought to life in this distinctive collaboration with SK-II blurring the lines between art, mass media and commerce. We are delighted that this project will generously support the philanthropic work of The Andy Warhol Foundation and its ongoing efforts to support artists in all communities, including those often marginalised."

The campaign launches primarily in China and Japan as well as the US from Oct 8th through to December 2021 across SK-II’s digital and social platforms, including working with KOLs on livestream, activation, and in-store.

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