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Sizzer Amsterdam Supervises Music For New Audi Brand Film

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The track ‘Modern Drift’ by the award-winning Danish Indie rock group Efterklang was chosen

Sizzer Amsterdam Supervises Music For New Audi Brand Film

 

The new global Audi brand commercial launches today with music supervised by Sizzer Amsterdam.
 
The track ‘Modern Drift’ by the award-winning Danish Indie rock group Efterklang was chosen as the sound for the Audi brand campaign. Sizzer Amsterdam has a long history of working with Audi and supervised the collaboration with the band.
Created by Audi’s agency Kemper Trautmann, the 60-second TV-spot is the first part of an extensive brand campaign, which will run until the end of the year.
 
The intimate, contemporary and emotive song reflects Audi’s choice to focus on technique in this campaign, along with emotion, innovation and mobility. The music underlines three new themes: ‘Ultra’, ‘E-Tron’, and ‘Connect’ that play a significant role throughout the campaign. The track ‘Modern Drift’ provides drive and momentum, enhancing Audi’s new brand campaign.
 
Sander van Maarschalkerweerd, CEO at Sizzer Amsterdam said:
“Sizzer has a long history in scoring and music supervision for Audi. We always strive to create the perfect brand sound. Efterklang’s Modern Drift was a great match for us and the brand. Like Audi, Efterklang breathes innovation and emotion”.
 
Watch the commercial here: http://bit.ly/JjZqoW
The 'making of' video: http://sizzer.nl/en/work/show/id/102/
 
Agency:  Kemper Trautmann
Production company: Markenfilm
Directed by: Christopher Hewitt
Music:  Sizzer Amsterdam – Efterklang (Modern Drift)
Music supervision: Sizzer Amsterdam
 
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lbbonline.com, Mon, 23 Apr 2012 16:19:04 GMT