The third Martini project worked on with Fred & Farid Paris-Shanghai
Sizzer Amsterdam, one of Hollands most reputed music agencies, has produced the exciting music for a new film in the Martini Sparkling Wine campaign.
'Night Club' is the third European Martini project that Sizzer Amsterdam worked on with advertising agency Fred & Farid Paris-Shanghai. It is the first part of a four piece in the 'Celebrate' campaign. In this series, Martini advocates their Sparkling Wine for the celebration of everyday moments.
"This song is the perfect anthem of playfulness and joyfulness", says Leo Copet, music supervisor of Fred & Farid Paris-Shanghai. "An original composition, one of seven different layouts we received. I chose this song because it's strong and goes directly into my mind." The music sets the atmospheric beat for the narrative and the lyrics really nail the luck is an attitude philosophy.
Sizzer Amsterdam music supervisor and new business developer Marcel A. Wiebenga shares the enthusiasm: "This is the third time we collaborated with Fred & Farid on Martini and I'm proud of the way we've developed their brand sound from vintage to modern. "In the first movie for Martini Sizzer Amsterdam reworked “Oh Johnny” by the Andrew Sisters and in the second they introduced up and coming artist Willy Moon. For the ‘Celebrate’ campaign, the music agency decided on a contemporary approach.
In their ongoing partnership with Fred & Farid Paris-Shanghai, Sizzer Amsterdam shares the ambition to look beyond borders and offer a challenge. With a curious attitude for finding out which new sounds fit the brand, Sizzer Amsterdam aims to work with the most authentic composers and the freshest talent in order to inspire and innovate.
Agency: Fred & Farid Paris-Shanghai
Films: NIGHT CLUB / GARDEN / OFFICE / NYE
Creative Directors: Fred & Farid
Copywriting / Art Direction: Melanie Lynch / Sophie Browness