Thu, 15 Mar 2018 10:34:51 GMT
There’s a new management team in place at music agency Sizzer Amsterdam. The international company who brought you the Cannes Gold prize winning Heineken commercial ‘When you drink, never drive’ last year, is ready to evolve commercially and creatively. The change follows Sizzer’s new direction, developing from a music production hub to a sound consultancy.
The day-to-day management at the Amsterdam office will be in the safe hands of a new team. Former head of Finance and Legal Nicholas van den Doel will take over as Managing Director. Partner Marcel Alexander Wiebenga will be Strategy Director. As head of Creative Services, Ruurt Staverman is the motor that drives the creative team. New recruit Stefano Binotto is the new Head of Client Relations. Nicholas van den Doel: “I’m honored with this opportunity and am looking forward to further professionalize Sizzer as a company.”
Explaining the ‘how’ and ‘why’ of this change, Marcel Alexander Wiebenga says: “What we do is great, but no longer sufficient in a changing advertising world. Due to changes in the industry, the added worth cannot only be found in a superbly produced musical piece. Extra value comes from a combination of creative ideas and a more efficient execution, where a more consulting role in every aspect of the sound spectrum is necessary. The craftsmanship Sizzer is known for is a logical starting point, but should not be leading any longer.”
Creative director and partner Michiel Marsman’s new title is simply ‘Michiel Marsman’. His new role will be more free and autonomous and, as a pure maker, will be a return to his roots as a composer and producer. With this, Marsman creates room in the day-to-day operations and in the creative department’s vision. Michiel: “I’m proud to hand the baton to a new generation of amazing producers and creatives I’ve trained and can’t wait to see where the new generation will take it. I have a Moleskine filled with ideas that didn’t come to fruition the last few years, due to Sizzer’s hectic pace. I can finally get to those now.”
Managing Director and founding partner Sander van Maarschalkerweerd will become CEO of Sizzer Group. Sander: “Finally I can focus solely on our enormous ambitions; from overseeing the international expansion of the Sizzer brand to implementing the Sizzer way of working in games, movies, trailers and series.”
With the fresh team in place Sizzer’s new vision will be implemented immediately.
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