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SIREN Reimagine Iconic Christmas Song for Waitrose's Festive 'Snowed In' Campaign

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SIREN reworked the iconic 'Carol of the Bells' song for the spot, that was created by Adam & Eve/DDB and directed by Academy Films' Martin De Thurah

SIREN Reimagine Iconic Christmas Song for Waitrose's Festive 'Snowed In' Campaign
Waitrose's new Christmas campaign was directed by Academy Films' Martin De Thurah. The film, which was created by Adam & Eve/DDB tells the story of villagers who gather for a drink on Christmas morning at a remote pub in the Yorkshire Dales. But when a snowstorm hits they must pull together for an unconventional holiday meal. The 90-second ad premiered on Sunday night during ITV’s The X Factor.

SIREN collaborated with Guy Farley to re-work the iconic Carol of the Bells. The choir and orchestra were recorded at Angel Studios, London with the Chamber Orchestra of London and RSVP Voices. The ad was created by Matt Gay and directed by Martin De Thurah through Academy Films. The Music Supervisors on the project were  Sean Craigie Atherton and Sian Rogers.
SIREN: Waitrose 'Snowed In'
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Senior Marketing Manager: Joanne Massey

Marketing Manager: James Ward, Alia Ahmad

Brand: Waitrose

Associate Marketing Manager: Rebecca Hofstede

Media Agency

Planner: Geraldine Ridgway & Roisin Gaughran

Media Agency: Manning Gottlieb OMD

Creative Agency

Producer: Kreepa Laxman

Planners: Martin Beverley and Hugh De Winton

Managing Partner: Victoria Day

Group Chief Creative Officer: Ben Priest

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

CEO: Tammy Einav

Assistant Producer: Laurelle May

Post Production / VFX

Matte Painting: Can Y.Sanalan, Cameron Johnson,

Producer: Kirsty Ratcliffe

Post Production Company: The Mill

Executive Producer: Alex Fitzgerald

Creative Director: Jonathan Westley

Colourist: Fergus McCall

3D Lead Artist: David Hempstead

2D Lead: John Thornton, Ed Poulson

Managing Director: Katherine Ross, Jiyoung Lee, Victoria Canfora

Production Company

Production Company: Academy

Producer: Medb Riordan

Executive Producers: Simon Cooper

DOP: Niels Thastum

Director: Martin De Thurah


Music Supervision: Sean Craigie-Atherton and Sian Rogers @SIREN

Music Production: Sean Craigie-Atherton

Composer: Mykola Leontovyvh

Audio Post Production: Sam Ashwell @ 750mph

Arranger: Guy Farley


Editor: Mikkel Nielson

Edit Company: Rock, Paper, Scissors / Trim

Genres: Music & Sound Design

SIREN, Tue, 14 Nov 2017 13:08:37 GMT