SIREN worked with Wieden+Kennedy London, producing the original score for ‘Up’, the new Honda Civic campaign.
The ad stars Team GB climber, Imogen Horrocks, leaping from the security of a ladder onto a vast clay mountain. SIREN’s task was to reflect the climber’s struggles without making the music ominous. The breathy instrumentation reacts to her movements enhancing the already atmospheric, filmic tone to the film.
Horrock's climb represents Honda’s own engineering achievement and the challenges of bringing an idea to life.
spot was created by Jason Scott and Joris Philippart, and directed by Pedro
Martín-Calero through Colonel Blimp. Factory Studios provided the sound with post-production from MPC.