Wed, 08 Mar 2017 12:59:35 GMT
SIREN worked with Wieden+Kennedy London, producing the original score for ‘Up’, the new Honda Civic campaign.
The ad stars Team GB climber, Imogen Horrocks, leaping from the security of a ladder onto a vast clay mountain. SIREN’s task was to reflect the climber’s struggles without making the music ominous. The breathy instrumentation reacts to her movements enhancing the already atmospheric, filmic tone to the film.
Horrock's climb represents Honda’s own engineering achievement and the challenges of bringing an idea to life.
The spot was created by Jason Scott and Joris Philippart, and directed by Pedro Martín-Calero through Colonel Blimp. Factory Studios provided the sound with post-production from MPC.
Sound Design: Anthony Moore / Neil Johnson / Jack Hallett @ Factory
Music Supervision: Sian Rogers
Music Production: SIREN
Editor: Sacha Szwarc
Edit Company: Speade
Producer: Sophie Hogg
VFX Supervisor: Bill McNamara
Post Production Company: MPC
Visual Effects Artist: Iain Murray
Colourist: George K
Production Company: Colonel Blimp
Director: Pedro Martin-Calero
Producer: Dougal Meese
Executive Producer: Paul Weston
DOP: Eric Gautier
Production Designer: Marco Puig
Creative Agency: Wieden + Kennedy
Executive Creative Directors: Tony Davidson / Iain Tait
Creatives: Jason Scott / Joris Philippart
Group Account Directors: Nick Owen
Account Managers: Olivia Amato-Pace
Senior Planner: Matt Walters
TV Producer: Michelle Brough / Samara Zagnoiev
Executive Producer: James Guy
Genres: Music performance, Music & Sound Design
Categories: Automotive, CarsSIREN, Wed, 08 Mar 2017 12:59:35 GMT