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SIREN Provides Tense Score for W+K London's Latest Honda Civic Campaign

Creative 206 Add to collection

The ad stars Team GB climber, Imogen Horrocks, leaping from the security of a ladder onto a vast clay mountain

SIREN Provides Tense Score for W+K London's Latest Honda Civic Campaign

SIREN worked with Wieden+Kennedy London, producing the original score for ‘Up’, the new Honda Civic campaign.  

The ad stars Team GB climber, Imogen Horrocks, leaping from the security of a ladder onto a vast clay mountain. SIREN’s task was to reflect the climber’s struggles without making the music ominous. The breathy instrumentation reacts to her movements enhancing the already atmospheric, filmic tone to the film.

Horrock's climb represents Honda’s own engineering achievement and the challenges of bringing an idea to life. 

The spot was created by Jason Scott and Joris Philippart, and directed by Pedro Martín-Calero through Colonel Blimp. Factory Studios provided the sound with post-production from MPC.

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SIREN: Honda Civic 'Up'
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Music

Sound Design: Anthony Moore / Neil Johnson / Jack Hallett @ Factory

Music Supervision: Sian Rogers

Music Production: SIREN

Offline

Editor: Sacha Szwarc

Edit Company: Speade

Post Production / VFX

Producer: Sophie Hogg

VFX Supervisor: Bill McNamara

Post Production Company: MPC

Visual Effects Artist: Iain Murray

Colourist: George K

Production Company

Production Company: Colonel Blimp

Director: Pedro Martin-Calero

Producer: Dougal Meese

Executive Producer: Paul Weston

DOP: Eric Gautier

Production Designer: Marco Puig

Client

Brand: Honda

Creative Agency

Creative Agency: Wieden + Kennedy

Executive Creative Directors: Tony Davidson / Iain Tait

Creatives: Jason Scott / Joris Philippart

Group Account Directors: Nick Owen

Account Managers: Olivia Amato-Pace

Senior Planner: Matt Walters

TV Producer: Michelle Brough / Samara Zagnoiev

Executive Producer: James Guy

Genres: Music performance, Music & Sound Design

Categories: Automotive, Cars

SIREN, Wed, 08 Mar 2017 12:59:35 GMT