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SIREN Hits It Out of the Park with Droga5's New Under Armour Spot

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Bryce Harper stars in brooding new ad directed by Aoife McArdle

SIREN Hits It Out of the Park with Droga5's New Under Armour Spot

SIREN recently worked with Droga5 New York on this beautifully shot film for Under Armour, providing the original composition from Toydrum. The brief was to create a brooding menacing atmosphere to compliment the films aesthetic.

Directed by Aoife McArdle the film commemorates American baseball player Bryce Harper's career so far and the future that he holds. The 45 second film tells the story through the voice of his high school coach, Sam Thomas, pointing out the numbers that have put pressure on Harper throughout his career, as we see Harper training in an empty ballpark among a visual representation of numbers frantically emerging all over from seat numbers to scoreboards to section numbers. The music builds the tension and ambience which works perfectly with the film.

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