SIREN Hits It Out of the Park with Droga5's New Under Armour Spot
Bryce Harper stars in brooding new ad directed by Aoife McArdle
SIREN recently worked with Droga5 New York on this beautifully shot film for Under Armour, providing the original composition from Toydrum. The brief was to create a brooding menacing atmosphere to compliment the films aesthetic.
Directed by Aoife McArdle the film commemorates American baseball player Bryce Harper's career so far and the future that he holds. The 45 second film tells the story through the voice of his high school coach, Sam Thomas, pointing out the numbers that have put pressure on Harper throughout his career, as we see Harper training in an empty ballpark among a visual representation of numbers frantically emerging all over from seat numbers to scoreboards to section numbers. The music builds the tension and ambience which works perfectly with the film.
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Producer: Laurie Boccaccio
Post Production / VFX
Post Production Company: BlackSmith
VFX Supervisor: Iwan Zwarts
Production Company
Production Company: Anonymous Content / Somesuch
DOP: Steve Annis
Production Manager: Yianni Papadopoulos
Executive Producer: SueEllen Clair
Producer: Laurie Boccaccio
Music
Music Supervision: Siren
Sound Design: Anthony Moore @ Factory Ⓦ
Composer: Toydrum
Creative Agency
Account Management: Lucy Santilli
Creative Agency: Droga5 (New York)
COO: Ted Royer
Group Creative Director: Felix Richter / Alexander Nowak
Strategist: Newman Granger
Strategy Director: Sam Matthews
Production Assistant: Troy Smith
Creatives: Bryan Wolff / Daniël Sumarna
Genres: Dialogue, Storytelling
Categories: Clothing and Fashion, Sportswear
SIREN, Thu, 01 Sep 2016 11:34:40 GMT