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Sir David Attenborough Becomes the Voice of Millions at Critical UN Climate Talks

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Campaign for ‘The People’s Seat’ was made in partnership with several WPP agencies

Sir David Attenborough Becomes the Voice of Millions at Critical UN Climate Talks
Sir David Attenborough, one of the world’s most famous naturalists, will bring the voice of millions of citizens to the UN Climate Change Conference later this year as part of a new UN campaign, the People’s Seat. 
 
The initiative will allow people from around the world to watch and have their voices heard during the critical climate summit COP24, held in Poland from 2-14 December. To launch the campaign, Sir David Attenborough and environmental campaigner Kathy Jetnil-Kijiñer are calling on people to share their experiences and opinions on climate change using the hashtag #TakeYourSeat. These messages will then help shape the People’s Seat Address Sir David gives to the assembly on 3 December.
 
WPP agencies Grey, Town Productions, Kantar TNS, Lightspeed, Finsbury, BCW, The Social Partners and MediaCom have worked in partnership with the UN Department of Public Information (DPI), the United Nations Office at Geneva, the United Nations Framework Convention on Climate Change (UNFCCC) and Facebook to develop the multifaceted campaign, with support from Circle AI, Whalar, ITB and Getty Images.
 


Speaking about the project, Sir David Attenborough said: “We all know climate change is a global problem – and that it requires a global solution.
 
“This is an opportunity for people from across the globe, regardless of their nationality or circumstances, to be part of most important discussion of this century: the unprecedented action needed to reach the Paris Agreement targets.
 
“I encourage everyone to take their seat and to add their voice so that the People’s Seat Address truly represents a mix of voices from across the world.”
 
Alison Smale, United Nations Under-Secretary-General for Global Communications, said: “People need to be empowered in their own lives to be the change that we need for a sustainable world. We welcome the use of cutting-edge technology to help everyone around the world reduce emissions through the Actnow.bot. With this initiative, we are calling on citizens to take action in ways that are feasible, fresh and have an impact.”
 
The initiative was first put forward by Michael Møller, Director-General of the United Nations Office at Geneva (UNOG). He said: “The challenge to humanity that climate change represents is of such epic proportions that only through collective global action will we have a chance to combat it successfully. Every single human being on our severely stressed planet has to take responsibility.
 
“If we don’t, we all fail with catastrophic consequences. The People's Seat initiative provides the impulse for seriously ramping up global solidarity, especially among the young who, at the end of the day, are the ones who will have to deal with the mess we have left them with.”
 


 
 


Credits:

Grey London
Aisling Ryan, Chief Strategy Officer Global Clients
Alex Bousquet-Chavanne, Junior Planner
Amy Gilmore, Strategy Director
Andrew Greene, Intern
Anil Manji, Account Manager
Ben Clapp, Executive Creative Director, Act Now
Carly Martell, Director of Data Strategy & Analytics
Claire Brayshay, Planner
Gabriela Kwaku Yeboah, Intern
Harry Wiseman, Project Manager
Henrik Ridderheim, Creative, The People’s Seat
Holly McDavitt, Business Director
Jeremy Pyne, Chief Client Officer
John-Patrick Racle, Design Director
Jonathan Marlow, Creative, The People’s Seat
Katy Surr, Creative Resource Manager
Kit Suman, Senior Designer
Luke Pearson, Head of Communications
Mathieu Abet, Strategy Director
Matt Booth, Account Director
Michael Stephens, Designer
Nancy Suarez King, Business Director
Oscar Muller, Creative, Act Now
Sabine Stromsky, Creative, Act Now
Sam Gibbs, Emerging Technologies Director
Sophie Tapper, Senior Consultant
Tim Tsung, Planner
Tyrone Zall, Designer
Richard Hau, Technical Programme Director
Ryan Shellard, Design Manager

Grey Poland
Adam Smilowski, Strategic Operations Director

Grey Shanghai
June Lyloc, CEO Grey Group Shanghai 
Farrell Jiang, Strategic Planning Manager, Brand & Digital
Sonny Tan, Strategic Planning Director, Brand & Digital 

Grey New York
Laura Konopack, Senior Vice President - Activation, Talent & PR at GREY
Maria Gallione, VP, Account Director at Grey
Nina Pratt, VP Casting, Townhouse

Town Productions:
Andrew Bell, Director of Operations, Town Productions
Callum Johnston – Head of Broadcast/Exec Producer
Michele DiFrancesco - Offline Editor
Karan Chhatwal – Producer
Catarina Baker – Account Director - Transcreation
Julia Parry, Head of Creative Production
Nina Pratt, VP Casting New York
DIT & Assistant Editor: Kathryn Bessant
Audio Post Production: Liam Conwell
Rosa Junkovic, Freelance Producer

Facebook: Creative Shop 

Circle AI 
Jason Hadjioannou - AI Research Engineer 

BCW (Burson Cohn & Wolfe):
Nick Williams, Managing Director and Head of Issues and Public Affairs, London
Beth Laffin, Director, Issues and Public Affairs London
Elle Wolfhagen, Senior Account Manager, Issues and Public Affairs London
Ursalaan Khan, Account Executive, Issues and Public Affairs, London

Kantar TNS:
Phil Sutcliffe, Board Director Offer and Innovation
Philip Carman, Associate Director
Graham Page, Director

Finsbury:
David Henderson, Partner
Kevin Karlsgodt, Director

The Social Partners:
Louise Engelbertsen, Head of Research
 
Mediacom:
Renee Mellow, Global Digital Director

Whalar:
Jess Womersley, Associate Director
Lauren Sherry, Associate Director
Chelsea Carter, Head of Content & Community
Emily Sharp, Visual Content Producer 
Alyssa Morgan, Client Executive

ITB:
Francesca Ballentyne , Senior Account Manager
Chandni Modha, Senior Account Director of VIP Services
 
Getty images:
Claudia Goretti​, Senior Account Manager
Ken Leverenz​, Vice President, UK and Ireland


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Genres: People

Categories: Government, Corporate, Social and PSAs

lbbonline.com, Thu, 22 Nov 2018 11:31:24 GMT