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Sip Happiness from Home in Reimagined Seagram’s Escapes Ads

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Valiant Pictures' four spots harken to sunny simplicity and happiness from the heart

Sip Happiness from Home in Reimagined Seagram’s Escapes Ads

Seagram’s has released its latest Escape ads called 'Sip Happiness'. The four-spot campaign sends vibrant travel experiences and entertainment to consumers at home.

Produced by Valiant Pictures, the ads harken to sunny simplicity and happiness from the heart. While 'Beach' brings sun-drenched shores to the backyard, 'Concert' sells out in a living room, a closet haul is reimagined in 'Fashion Show' and 'Pool' sets a seaside tone - no resort required.

- Beach


- Concert


- Fashion Show


- Pool 

As consumers itch to return to life beyond four walls, Seagram’s addresses pandemic-era entertainment shifts with hopeful ways to stay uplifted in their homes. With traditional 'escapes' are out of the question, the brand brought fashion shows, pool days, beach trips and more to living rooms and yards, preserving the 'Escapes' name with a thoughtful twist.

Seagram's has also released a behind-the-scenes film on the making of 'Sip Happiness'. Still photos were captured by photographer, Lucy Schaeffer.


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Client

Client: Seagram’s Escapes

Brand Director: Jennifer McCauley-Topor

Brand Manager: Lisa Texido

Associate Brand Manager: Lauren O’Brien

Agency

Agency: Eventive Marketing

VP Account Leadership: Quincy Marr

Account Director: Amy LaFrance

Art Director: Lauren Seebacher

Senior Creative Services Manager: Cathy McCullough

VP Business Growth & Client Strategy: Amy Beth Stern

Account Executive: Haley Prague

Production

Production Company: Valiant Pictures

Director / Founding Partner & EP: Vincent Lin

Founding Partner & EP: Matthew D’Amato

Executive Producer: Adam Zimmer

Producer: Jack Noone

Cinematographer: Matt Mitchell

Stills Photographer: Lucy Schaeffer

Production Designer: Nick Horton

Wardrobe Stylist: Amanda Sanders

Hair & Makeup Artist: Jacqueline Helene

VFX

VFX: Taylor James

VFX: Nathan Scholtens

Creative Director: Mike Donovan

Executive Producer: Dan Christie

Producers: Courtney Barasch and Miriam Franco

CG: Christian Day and David Benavides

CG/Compositor: Stan Hebette

MoGFX: Luis Martinez

Editorial

Editorial: Valiant Pictures

Colour: Company 3

Colourist: Jenny Montgomery

Producer: Alexandra Lubrano

Music and Sound

Audio Post: Heard City

Mixer & Sound Designer: Jeremy Siegel

Executive Producer: Sasha Awn

Genres: Comedy, People

Categories: Alcoholic Beverages, Liqueur

Company 3 LA, Thu, 18 Feb 2021 13:26:33 GMT