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Singing TV Characters Capture the Joy of Takeaway in McCann’s First Just Eat Campaign

Creative 2.8k Add to collection

‘Did Somebody Say Just Eat’, directed by Tom Kuntz, channels that feeling when you decide to order food in

Singing TV Characters Capture the Joy of Takeaway in McCann’s First Just Eat Campaign
Just Eat, a leading global hybrid marketplace for online food delivery, today unveils its new global creative platform, ‘Did Somebody Say Just Eat’, as it seeks to capture the joy that Just Eat brings to any occasion.
 
Developed by newly-appointed creative agency McCann, the creative is designed to give Just Eat a simple yet bold platform that resonates across multiple markets for use across channels over the long-term. Specifically, assets have been developed for TV, radio, out-of-home and social channels.
 
Directed by Tom Kuntz through MJZ and shot on location in Poland, the TV advert features a couple/group of friends deciding whether to order a takeaway.  As the suggestion is made, a cast of TV characters erupts in excitement and song, including Family Guy, sci-fi aliens, game show presenters and medieval warriors. A bespoke composition designed around the line, “Did Somebody Say Just Eat”, the song will form the basis of a new global mnemonic, bringing to life Just Eat’s vision of serving the world’s greatest menu. Brilliantly.

 
The new platform marks Just Eat’s move to centrally produced creative brand assets that are made for purpose locally, nationally and globally. Each market has their own version in their native language and has licence to ensure their assets resonate locally.
 
Susan O’Brien, Global Brand Director at Just Eat, said: “Our new creative platform is all about making Just Eat synonymous with takeaway delivery. It celebrates how we deliver not only food but the delight people feel when their favourite takeaway arrives, no matter where in the world they are. We’ve all experienced that moment of joy when the doorbell rings and your food arrives - our new ‘Did somebody say Just Eat’ mnemonic celebrates that perfectly.”
 
Rob Doubal, CCO of McCann UK and Co-president of McCann London, said: “In a highly competitive market, stand-out and a clear brand identity are more important than ever. It’s been a real treat to have worked with Just Eat on such a single-minded brief and campaign. To capture the essence and joy of takeaway and distil it down to a few core elements has taken a massive team effort, and a truly global spirit of collaboration. We can’t wait to see the work go live. Did somebody say Just Eat.”
 
The TV commercial will air for the first time on Thursday 9th May. Both 60- and 30-second versions of the advert have been created, and will feature on shows including  Gogglebox and Britain's Got Talent as well as live football across Sky and BT Sports.
 
Radio and digital audio adverts will launch on May 9th, centred on the ‘Did Somebody Say Just Eat’ sonic. In addition, the brand has worked with the London Metro to create a singing cover wrap of the newspaper that features the ‘Did Somebody Say Just Eat’ sonic. The special edition of the Metro will be available at Liverpool Street and Waterloo stations in a few week’s time.
 
Just Eat appointed McCann in December 2018 following a competitive pitch.
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Client

Advertiser: Just Eat

Global Brand Director: Susan O’Brien

Post Production / VFX

Post Production Company: The Mill

Producer: Gin Godden, Mia Saunders

Film Lab: Cinelab London

Film Lab Commercials Producer: Aarti Mahtani

Sound

Sound Company: 750mph

Sound Design: Mary-Ann D’Cruz and Sam Robinson

Creative Agency

Creative Agency: McCann London

Creative Director: Rob Webster and Alexei Berwitz

Creatives: Rob Webster, Alexei Berwitz, Ben Buswell and Andrew Singleton

Producer: Jen Gillen, Serena Moll, Jamie Cooper

Planner: Ipeknaz Erel

Co-President, Chief Creative Officer: Rob Doubal and Laurence Thomson

Chief Strategy Officer: Theo Izzard-Brown

Managing Director: Sheryl Marjoram

Business Lead: Tommy Smith

Account Manager: Joely Buxton-Smith

Project Director: Angela Hill

Chief Production Officer: Sergio Lopez (EMEA)

Executive Producer: Sophie Chapman Andrews

Production Director: Lee Storrer

Design Lead: Lisa Carrana

Designer: Julian Kerr, Joe Hedges

Business Affairs Director: Molly Strasser

Business Affairs: Joseph Sieff

Researcher : Holly Webster and Pam Oskam

Music Supervisor: Chris Graves

Animation: Kasia Nalewajka & Chris Ketchell

Planning Partner: Mariam Asmar

Production Company

Costume Designer: Mr Gammon

Director: Tom Kuntz

DOP: Tim Maurice Jones

Executive Producer: Helen Kenny

Producer: Tim Wild

Production Company: MJZ

Production Director: Sophie Becher

Production Manager: Daniel Gay

Music

Music Company: String & Tins

Composer: Toni Robinson/Adam Smyth

Producer: Eimear Ní Ghuaire

Vocal Talent: Toni Robinson, Adetoun Anibi, James Thompson, Susana Ruiz, Elisabeth Valentine Kristiansen

Licensing : Family Guy Licensing

Offline

Edit Company: Whitehouse Post

Editor: Russel Icke

Editors: Will & Steven Waltham

Producer: Antonia Porter

Genres: Comedy, People, Dialogue, Musical

Categories: Food, Food Delivery Services

McCann London, Wed, 08 May 2019 12:53:40 GMT