Singing Eggs for mySupermarket

The work for mySupermarket kicks off with a TV campaign across terrestrial and satellite channels. The new 30” TV ad features the debut of Eggs Alone, a male voice choir composed entirely of eggs. Set to the traditional Welsh tune, “Men of Harlech”, the ad features the 12-piece choir singing an a cappella tribute to mySupermarket.co.uk.  As a fridge door opens, the eggs sing with pride about comparing prices, buying online, and getting the cheapest deals on your dental floss.

 

The ad is designed to increase consumer awareness and consideration of the site, and will be supported with digital activity as the campaign progresses.

 

James Foord, VP Business Development for mySupermarket, commented: “Since starting in 2006, we have seen a rapid amount of growth with more and more people wanting to be as savvy as possible when it comes to their grocery shopping.  This ad brings the mySupermarket proposition to a much wider audience, in a witty, charming and memorable way."

 

Rob Webster / Alexei Berwitz, Creatives at CHI&Partners said: “mySupermarket.co.uk is about to become a permanent fixture in households across Britain.  We wanted to create a campaign that could do the same.”

 

Watch the spot here.

 

 Credits

Project name: Singing Eggs

Brief: Generate awareness of the mySupermarket brand and drive customers to the site.

Client: James Foord, Vice President New Business 

Creative agency: CHI&Partners

Copywriter: Rob Webster    

Art director: Alexei Berwitz

TV Producer: Victoria Dashwood-Quick

Production company: Smuggler

Director: Neil Harris

Editor: Marshall Street

Post-production: Framestore

Audio post-production: Wave