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Singing Baby Never Misses a Beat in adam&eveDDB's New AA Campaign

Creative 3.6k Add to collection

Fun new spot was directed by Traktor, with post-production by The Mill

Singing Baby Never Misses a Beat in adam&eveDDB's New AA Campaign

The AA has launched a new campaign to remind people that a breakdown needn’t ruin their day.

The campaign by adam&eveDDB features a father driving to the airport with his preternaturally talented toddler who sings a full-throttle rendition of Tina Turner’s ‘Proud Mary’. Nothing causes her to miss a beat - not even an unexpected breakdown - thanks to the rapid response of the AA who can usually get you going again in 30 minutes, so your plans need never get derailed.

Cheryl Calverley, Head of Group Marketing, commented: “The AA is one of the most well-loved and trusted brands in the UK. But we really want to take off the shackles and remind people what’s great about having best-in-class breakdown cover – you know that whatever happens, we’ll keep your show on the road.”

The ad was directed by Traktor, with post-production by The Mill. It launches online and on TV from June 2nd, and is supported by a national OOH and radio campaign.

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Client

Advertiser: The AA

Chief Creative Officer: Richard Brim

Post Production / VFX

2D Artist: Jeanette Eiternes, Pete Rypstra, Ed Poulson

3D Lead Artist: Phil Maddock

Colour Assistant: Tom Mangham

Colourist: Mick Vincent

Post Production Company: The Mill

Producer: Tim Lyall

Shoot Supervisor: Dan Adams

2D Lead: Dan Adams

Creative Agency

Art Director: Frank Ginger

Chief Strategy Officer: David Golding

Copywriter: Shay Reading

Group Executive Creative Director: Ben Tollett

Planners: Nick Hirst, Tom Sussman

Producer: Louise Richardson

Media Agency

Media Agency: Carat UK

Production Company

Director: Traktor

DOP: Antonio Paladino

Producer: Stuart Bentham

Production Company: Rattling Stick

Music

Audio Post Production: Sam Ashwell @ 750mph

Composer: Proud Mary by Foggerty

Music Supervision: Soundtree

Offline

Edit Assistant: Dillon Stoneburner

Edit Company: Final Cut

Editor: David Webb

Genres: Music performance, Music & Sound Design, Comedy

Categories: Services, Automotive

adam&eveDDB, Fri, 02 Jun 2017 12:29:01 GMT