Singer Omar Apollo Explores Reanimation of the Dead in Promo for Ice Slippin’

Smuggler director rubberband. has directed the new music video for American singer Omar Apollo’s single Ice Slippin’.

Working closely with the GRAMMY nominated artist, rubberband. portrays the simple but age old concept of the reanimation of the dead. 

Speaking of the project, rubberband. said: “This collaboration with Omar was in pursuit of expanding the final millisecond of one’s life. In this case, Omar spoke about the moment of his near fatal accident on the way to come out to his family on the black iced roads of Indiana.

"We wanted to make a film that was both literal in its visualisations of physical, corporeal death and rebirth through medical imaging and non-traditional image making technology (we utilised EEGs, ECGs, neuronal activity simulation, heart ultrasound, brain MRI, volumetric capture, motion capture, audio spectrography, thermal imaging, hand cut emulsion transitions, archival video, CGI, print and scanned 2D animation, and standard 35mm to capture Omar) and abstract in its representation of the internal recreation of his consciousness. We wanted the video to be an object that reflected the many different physical pieces of what it means to be a human and what it would take, in the realm of magical realism, to rebuild a human soul.”