Singer Anitta to Bring Brazilian Flair to UEFA Champions League Final Kick off Show By Pepsi

Pepsi and UEFA are excited to announce that Brazilian global pop superstar Anitta will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi on June 10th, joining GRAMMY-award winner Burna Boy for an unmissable entertainment spectacle at the biggest annual sporting event in the world. 

Following a record-breaking year that included the release of her fifth studio album ‘Versions Of Me’ and earning a GRAMMY nomination for 'Best New Artist, the ‘Envolver’ sensation will bring her renowned high-energy pop production to Istanbul’s Atatürk Olympic Stadium to perform for millions of fans tuning in around the world, just moments before the biggest fixture in club football gets underway. 

To further build hype for the highly anticipated performance, Pepsi MAX have released an energetic short film titled 'The Prep' which brings Anitta and Burna Boy together in classic Pepsi MAX style. In the film, we hear Burna Boy’s “It’s Plenty” and Anitta’s 'Envolver' as each artist prepares for an epic Kick Off Show performance in their respective football-style dressing rooms, before emerging into the iconic UEFA Champions League tunnel and walking side-by-side into a spine-tingling, sold-out stadium. 

Anitta commented, “I’m so excited that the news is finally out! I’m delighted to be performing at the UEFA Champions League Final Kick Off Show by Pepsi and I can’t wait to co-headline alongside Burna Boy. We’re going to bring an unmissable show to fans in the stadium and around the world, so make sure to tune in on June 10th - you won’t want to miss this!”

For the first-time ever, Pepsi MAX is also giving fans the opportunity of a lifetime to be part of the show-stopping performance via the #PepsiKickOffShow challenge, which was launched in March and encouraged fans to show off their best ball skills and dance moves. Watch the video here.

Gustavo Reyna, Pepsi’s senior director of global marketing, added, “Each year, we are proud to work with the biggest and most exciting names in music to provide first-class entertainment moments for fans around the world. This year’s 2023 UEFA Champions League Final Kick Off Show by Pepsi will be co-headlined by global superstars Anitta and Burna Boy - two artists who embody our ‘Thirsty For More’ philosophy, which celebrates people’s thirst for life - and we’re excited to see fans actively being part of this unmissable show via the #PepsiKickOffShow challenge. It's going to be a truly fantastic spectacle!”

UEFA marketing director Guy-Laurent Epstein commented, “This season's spectacle promises to be unforgettable, with an exciting line-up of artists set to take the stage ahead of the UEFA Champions League Final in Istanbul. We're proud of our longstanding partnership with Pepsi MAX, which enables us to bring even more excitement to fans and we are looking forward to sharing this season’s UEFA Champions League Kick Off Show by Pepsi with everyone.”   

This is the seventh year that Pepsi MAX and UEFA have marked the Champions League Final with an epic music performance that showcases the most exciting artists in the world, and unites football and music fans through one unmissable entertainment spectacle. The Kick Off Show by Pepsi will air in over 200 countries and territories globally, just minutes before the stand-out fixture of the club football calendar commences, and is the embodiment of Pepsi MAX’s ‘Thirsty For More’ global platform.

Fans can tune in to watch the Kick Off Show via their local broadcaster and through the official UEFA YouTube and TikTok channels. With one more special guest set to be announced in the lead up to the final, fans are encouraged to stay in-the-know by following Pepsi on Instagram, Twitter, and Facebook.