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Creative in association withGear Seven
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Singapore Tourism Board Invites Americans to Twitch to Experience 'Singapore by Stream'

22/03/2021
Advertising Agency
New York, USA
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Taxi drivers show viewers the sights and sounds of Singapore with initiative from TBWA\Chiat\Day NY

With borders still largely closed across the globe and gaming usage up 75% amid COVID, Singapore Tourism Board has partnered with creative agency TBWA\Chiat\Day NY to virtually open its doors for Americans to explore taxi tours on Twitch: Singapore by Stream.

Spanning across four live streams and two hours in length, each day and night tour will be an immersive experience, allowing the streamer to truly experience the landmarks and hidden gems of Singapore – all under the authentic guide of a taxi driver.

The taxi driver and host will provide an insider’s guide to Singapore, sharing tips on where to find the best chicken satay and kaya toast and making stops along the way to show the best of Singapore while travel is still limited.

Viewer engagement with the taxi driver is encouraged throughout their experience, helping the driver decide what’s next on their journey of the Lion City.

Building off existing virtual tourism initiatives such as digital town halls to promote the premiere of Singapore’s Somebody Feed Phil, Singapore by Stream has been created to meet consumers where they are – online.

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