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Singapore Shower Rooms Blossom with Lux
10/09/2012
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JWT creates a splash with immersive wash room experience for Lux Magic Spell
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Unilever Singapore and JWT have waved their wands over spas and shower rooms with their latest project for Lux Magic Spell shower gel. White stickers imbued with hydrochromic ink were placed in shower rooms. Upon contact with water the white ink disappears, revealing a trail of beautifully botanic orchids.
 
Inspired by the product’s ‘Magic Spell’ name, the creative team led by Tay Guan Hin, Juhi Kalia, Aurelien Bigot and Karen Muck set to work weaving an enchantment that would allow consumers to ‘feel the magic’ of the shower gel first hand. The end result is an unforgettably bewitching experience.
 
However, the magic doesn’t stop there. The white water-responsive ink reappears as the shower room dries, leaving the room blank for the next unsuspecting visitor. The agency has put together a short demonstration film to show their imaginative illusion in action. 


 
Lux Shower Room Credits
Regional Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Art Director: Aurelien Bigot
Producer: Bettina Feng
Assoc Creative Director: Karen Muck
Business Director: Sue Mulhall
Account Director: Anjali Bewtra
Account Director: Hinoti Joshi
Editor: Jeremiah Marcelo
Account manager: Kryse Ynieto
 
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