Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Singapore Shower Rooms Blossom with Lux

Creative 0 Add to collection

JWT creates a splash with immersive wash room experience for Lux Magic Spell

Singapore Shower Rooms Blossom with Lux

 

Unilever Singapore and JWT have waved their wands over spas and shower rooms with their latest project for Lux Magic Spell shower gel. White stickers imbued with hydrochromic ink were placed in shower rooms. Upon contact with water the white ink disappears, revealing a trail of beautifully botanic orchids.
 
Inspired by the product’s ‘Magic Spell’ name, the creative team led by Tay Guan Hin, Juhi Kalia, Aurelien Bigot and Karen Muck set to work weaving an enchantment that would allow consumers to ‘feel the magic’ of the shower gel first hand. The end result is an unforgettably bewitching experience.
 
However, the magic doesn’t stop there. The white water-responsive ink reappears as the shower room dries, leaving the room blank for the next unsuspecting visitor. The agency has put together a short demonstration film to show their imaginative illusion in action. 


 
Lux Shower Room Credits
Regional Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Art Director: Aurelien Bigot
Producer: Bettina Feng
Assoc Creative Director: Karen Muck
Business Director: Sue Mulhall
Account Director: Anjali Bewtra
Account Director: Hinoti Joshi
Editor: Jeremiah Marcelo
Account manager: Kryse Ynieto
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Soaps, Beauty & Health

lbbonline.com, Mon, 10 Sep 2012 11:23:14 GMT