Campaign created by TBWA\Singapore conveys the sense of an immersive personal journey
Singapore Airlines has launched its new campaign, ‘Making Every Journey Personal’, reinforcing the brands’ commitment to service excellence, and making every customer feel special, regardless of the class in which they travel.
Created by TBWA\Singapore, the campaign conveys the sense of an immersive personal journey that many customers experience when travelling with Singapore Airlines.
“We wanted to demonstrate how the airline creates experiences that are designed entirely around the customer,” said Gary Steele, Executive Creative Director at TBWA\Singapore. “The kind of experiences that allow you to feel like you’re in your own world, even 30,000 feet in the air and many thousands of miles from home.”
The brand film exemplifies this idea through protagonist, the Singapore Girl, actively engaging with customers in their imaginative worlds, before revealing they are actually on board a flight enjoying a special moment enabled by her attentive and personalised service.
As is the case for all Singapore Airlines’ marketing materials and brand campaigns, the Singapore Girl starred in the film is not an actress, but an actual member of Singapore Airlines’ multi-talented cabin crew.
The new film will be aired on TV and digital channels worldwide, whilst also screening in selected movie theatres.
This campaign also features the latest cabin products available on the Singapore Airlines A380, and is a continuation of the airline’s narrative around product leadership and service excellence.
“Singapore Airlines has long been synonymous with warm, intuitive and attentive service, complementing the most advanced inflight products. In an era when travel often feels impersonal, we felt it timely to remind how Singapore Airlines, the world’s most awarded airline, makes every moment personal through attention to detail, unparalleled levels of comfort and privacy and, especially, the human touch.” said Campbell Wilson, Senior Vice President Sales and Marketing, Singapore Airlines.