Zenith
Wed, 16 Sep 2015 09:39:08 GMT
Singapore Airlines has appointed ZenithOptimedia Group as agency of record to manage its global media communications business both offline and online.
The contract will take effect from 1st October 2015 and will see ZenithOptimedia Group continue Singapore Airlines’ media strategy of balancing traditional with new digital forms advertising.
The business will be led centrally from Singapore where there will be a contemporary agency team delivering a data led strategy across communication planning and performance marketing. The central team will work closely with ZenithOptimedia’s network to support Singapore Airlines ‘ local markets.
“We are absolutely delighted to be able
to expand our relationship with Singapore Airlines. They are a leading global
brand and we are really excited at the prospect of taking our partnership to
the next level in supporting their marketing and communications,” said Gareth
Mulryan, CEO ZenithOptimedia.
This business extends the
partnership from the search-only assignment that was won two years ago under
the Performics brand, a division within ZenithOptimedia Group.
Categories: Airlines, Travel
Zenith, Wed, 16 Sep 2015 09:39:08 GMT