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Singapore Airlines Celebrates the Gift of Giving in Emotional Short Film

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Social film from TBWA\Singapore tells a touching story inspired by travellers’ experiences

Singapore Airlines Celebrates the Gift of Giving in Emotional Short Film

Singapore Airlines has released a new short film to remind us that we’re never far from those we love.

Created by TBWA\Singapore, it tells a touching story inspired by travellers’ experiences. The film features a father who frequently travels for work and each time he flies, his young daughter leaves a surprise in his bag. These endearing gifts range from a toy pony to personal drawings, but these become fewer and further in between as she grows older and finally moves away from home. However, one Christmas, she brings back the tradition with the biggest surprise for her father.

“We tend to think important moments only happen when we reach our destination, but our journeys are full of them too - especially while up in the skies, where many of us experience heightened emotions,” said Michael Chadwick, executive planning director at TBWA\Singapore. “With this insight, we decided to tell a simple family story that many of us can personally relate to and that feels authentic for the brand.”

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Sound Design: Fuse

Production Company

Director: Warren Klass

Production Company: The Prosecution

Creative Agency

Art Director: Weicong Chong

Brand Director: Harish Nambiar

Brand Manager: Dawn Lee, Calgary Ying

Creative Agency: TBWA\Singapore

Executive Creative Director: Gary Steele, Hagan de Villiers

Executive Planning Director: Michael Chadwick

Planner: Yanting Wong

Producer: Richard Mayo-Smith / Sixtoes

Senior Copywriter: Claudia Ribeiro

Genres: Storytelling

Categories: Luggage, Travel

TBWA Worldwide, Mon, 18 Dec 2017 10:46:03 GMT