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Sing J Lee Directs 'The Raw Family Portrait' For Pharrell's G-Star

Creative 3 Add to collection

The G-Raw owner provides the voiceover for the new ad

Sing J Lee Directs 'The Raw Family Portrait' For Pharrell's G-Star

Sing J Lee’s camera is unrestricted by conventional scene-to-scene storytelling as it glides over railings,ceilings, and through floors seamlessly highlighting the people that make G-Star Raw, their craft and the spaces they occupy.

All the while matching the purity of the story with the simplicity and background rhythm of G-Star co-owner Pharrell’s voice-over and script.

 
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Client

Advertiser: G-Star RAW

Creative Director: Patricia Varella

Producer: Vargo Bawits

Production Company

Director: Sing J Lee

DOP: Steve Annis

Producer: Lucy Hayes

Production Company: Partizan

Partizan New York, Fri, 02 Sep 2016 11:20:29 GMT