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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven Creative Channel
Group745
Sing J Lee Directs Energetic Havana Club Commercial for M&C Saatchi
21/11/2017
Group745
Production Company
London, UK
110
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Fast bursts of raw shots and original characters are mixed with 35mm photography capture the energy of the Cuban bar scene
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Sing’s latest spot for Havana Club features a group of subcultures that can be found in the authentic bars of Cuba’s capital. Sing flew to Havana for the shoot, which includes real-life locals and bar tenders.

Fast bursts of raw shots and original characters are mixed with 35mm photography, capturing the energy of the Cuban bar scene.

The film acts as a window into the lives of these eccentric characters, mixing Havana Club rum in their own unique way. 

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