Sing’s latest spot for Havana Club features a group of subcultures that can be found in the authentic bars of Cuba’s capital. Sing flew to Havana for the shoot, which includes real-life locals and bar tenders.

Fast bursts of raw shots and original characters are mixed with 35mm photography, capturing the energy of the Cuban bar scene.

The film acts as a window into the lives of these eccentric characters, mixing Havana Club rum in their own unique way.