Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Sing Along with YouTube Star TJ Smith in TBWA\Chiat\Day LA's Nissan Spot

Creative 851 Add to collection

YouTuber spreads an epic sing-along through a city to “Mony Mony”

Sing Along with YouTube Star TJ Smith in TBWA\Chiat\Day LA's Nissan Spot

In Nissan’s most recent TV spot for the Sentra, our hero – YouTube performer – TJ Smith – brought an entire city together in an epic sing-along to “Mony Mony” through the car’s NissanConnect Technology and Bose Premium Audio system.

This is Nissan’s first collaboration with a YouTube performer and influencer, and results have been overwhelmingly positive. In the future, Nissan is interested in collaborating with other YouTube personalities like TJ, as they look to create more exciting content to engage customers on its YouTube channel. 

In a new video, TBWA\Chiat\Day LA enlisted TJ as a Lyft driver for a day, picking up unsuspecting passengers and “song-bombing” them mid ride, transforming their everyday trip into a joyful voyage.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Cars, Automotive

TBWA\Chiat\Day LA, Thu, 10 Jul 2014 09:50:21 GMT