Creative in association withGear Seven

Sinch + Edelman Launch Text for Humanity

Marketing & PR
London, UK
The campaign encourages people to send positive messages around the world

Today, nothing is as personal and emotional to us as our phones. But although we use them 24/7 to communicate, we seem to feel lonelier, not happier.

As a leading cloud communications platform, Sinch believes mobile communication is the solution, not the problem. So what if people could start to get unconditional love from the phones we love unconditionally? 

In partnership with Mental Health America, Sinch made the world’s first texting switchboard, where you send a text you would love to get, to a stranger. And in turn, you receive a text that someone in the world right now needs to hear.

Because we’re more open and honest with strangers, these words have the potential to be relevant, personal and powerful. 

After all, we are human. There is much more that connects us than separates us. 

It's easy to be a part of the initiative:

1. Text JOIN to (+44) 7480 357 002 (additional international number options are available on, and the service will ask for a couple of simple details. All data is stored securely, and no personal or identifying details will be known or shared.

2. Write a short text that will make someone smile. It needs to be within 160 characters, and there’s tips to help get started on 

3. #TextForHumanity will share your message with a stranger somewhere in the world. The service will initially be run in English language only.

4. Receive a positive message from a stranger. Texts you receive can also be easily shared from a smartphone on social media, in a colorful template.

In any 24-hour period, users can send and receive up to five positive texts from strangers around the world, and can opt out at any time by simply replying STOP to the service 

After launch there's already thousands of people from more than 40 countries participating. The initiative has received media attention from both The Evening Standard and Stephen Fry.