Sinatra Swings in $2.3M Jack Daniels Campaign

The latest Jack Daniels campaign is inspired by the bourbon brand’s biggest fan – Frank Sinatra. The $2.3m campaign has been created by Arnold Worldwide to celebrate the new Sinatra Select variety of Jack Daniels. Although it has just launched, it will be in full swing by the 100th anniversary of Sinatra’s birth in 2015.

 An authentic connection with a deep backstory between the two American icons is weaved together with animation throughout the new ad. Legend has it that Sinatra was introduced to JDW in the late ‘40s by Jackie Gleason and was known to make frequent mentions of Jack on stage, including toasting audiences with a glass in hand.

 The campaign has been designed to roll out in select markets, including some of Sinatra's favorite haunts: New York, Chicago, San Francisco, Miami, and of course, Las Vegas, before going national in June.