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Simply Business' New Campaign Showcases Independent UK Entrepreneurs

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Truant London takes the helm for the digital insurance brokers first ad campaign in eight years

Simply Business' New Campaign Showcases Independent UK Entrepreneurs

Truant London has created the first TV advertising campaign in eight years for Simply Business, one of the UK’s largest digital insurance brokers. Called 'You name it. We insure it.' the campaign promotes the breadth of Simply Business’s insurance expertise by featuring small businesses in the UK with big puns for names, including:

  • Pane in the Glass – A window and door repairs firm in Norfolk.
  • Get Stuffed – A takeaway restaurant in Shadwell, London. 
  • Curl Up and Dye – A hairdressing salon in Kingston, South London.
  • Rough Around The Hedges – A mobile gardener in Elmbridge, Surrey.

The ads are part of the Simply Business’s ongoing initiative to highlight the diversity and creativity of independent businesses in the UK. The featured entrepreneurs represent just four of almost six million small businesses across the UK, a vital sector of the economy that accounts for 99% of all British businesses and contributes trillions of pounds a year in revenue.

With its internal underwriting capability and broad panel of insurers, Simply Business can cover more than 1,200 trade types and recently surpassed over 800,000 UK active customers.

The campaign, devised by Truant alongside M.I. Media’s planning and buying, launches this week on ITV, Sky with a key spot in Channel 4’s 'Great Home Transformation' on Wednesday 4th May. Discover more about the campaign and its stars by visiting here

Truant ECD and co-founder, Simon Labbett, said: “Simply Business is a name synonymous with hassle-free small business insurance. And when it comes to naming small businesses, nobody does it better than us Brits. From Rough Around the Hedges to Curl up and Dye, puns and celebrity tributes adorn shops and vans across the UK. Using comedy to stand out in the insurance sector is a refreshing approach. And for a business that acts as though it’s on the same level as its customers, despite being one of the UK’s biggest and most trusted insurance brands, we chose not to position it like a global corporation with a lofty image that feels out of touch with its customers.”

Alan Thomas, UK CEO at Simply Business, said: “We look at our role as more than an insurance broker – we’re champions for the nation’s self-employed, so it only felt right to put real customers at the heart of our new campaign. It’s our hope that these four brilliantly named companies get a boost in business as a result.

“We’re incredibly proud to provide tailored insurance to over 800,000 creative, diverse and innovative small businesses. Our ‘You name it. We insure it.’ campaign represents an exciting milestone for Simply Business, as we look to help even more small businesses and landlords across the UK find the insurance that’s right for them – with a proposition that doubles down on simplicity, choice and value.”

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Brand: Simply Business

Campaign: You Name It, We Insure it

Client: Michael Garvey (Head of Brand and Communications), Rochelle Harman (Audience and Brand Marketing Manager)

Agency: Truant London

ECD / Co-Founder: Simon Labbett

CEO / Co-Founder / Strategy: Chris Jefford

Creatives: Charlie Lindsay, George Bartlett

Account Director: Audrey Ashun

Head of Production: Camilla Stoppani

Agency Producer: Michael McCarthy

Head of Music: Jemma Skidmore

Music Supervisor: Luke Georgiou

Media Company: M.I. Media

Production Company: Kode Media

Director: Jonnie Malachi

Production Company Producer: Gwilym Gwillim

Editor: Matthew Prickett, Work Editorial

VFX: Black Kite

Sound Design: George Castle, No8

Music: Peer Gynt Suite No.1, Op.46

Genres: Dialogue, People

Categories: Insurance, Finance

Truant London, Wed, 04 May 2022 15:38:18 GMT