After a competitive pitch process that commenced
in June, Simplot has appointed J. Walter Thompson Melbourne as its lead
Says Michael Godwin, MD, J. Walter Thompson Melbourne:
"On a number of fronts this is a most exciting outcome for us. It means
we get to work on some much loved brands. It's an endorsement that our
investment in building an outstanding in-house Shopper Marketing
capability is beneficial to clients like Simplot. And finally, despite
the artificial constraints of a pitch process, our team felt a really
positive chemistry with the Simplot team at every interaction - such an
important foundation to any successful relationship. We can't wait to
build on this positivity now that we're on board as their partners."
Says Suzanne Harman, GM marketing, Simplot Australia: "Simplot is
thrilled to be working with the talented team at J. Walter Thompson
Melbourne, their people and process were the perfect fit for us. We look
forward to a long and successful relationship with them," said Suzanne
Harman, GM Marketing Simplot Australia.
Simplot is the latest in a
string of high profile new business wins for J. Walter Thompson
Melbourne, which has included Treasury Wine Estates, Harris Scarfe and
Jetstar among others. This growth has been fuelled by a transformation
of the agency's in-house offer via the building of a Shopper Marketing
division, a bolstering of its social capabilities, the assembling of one
of the best qualified retail teams in the country and the establishment
of an unrivalled end-to-end production capability.