Simplii Financial Selects Broken Heart Love Affair as Agency of Record

Simplii Financial today announced that creative agency Broken Heart Love Affair, along with its content and production agency, Lifelong Crush, has been selected as the brand's Agency of Record.

The agency will develop a new creative platform, bringing it to life across all Simplii’s lines of business, including chequing and savings accounts, its cashback Visa, mortgages, foreign exchange, and global money transfers. The group was chosen after an extensive search this past summer. 

“Simplii is a different kind of banking brand, offering a wide range of innovative products and services that help clients radically simplify their financial lives -- all with the ease, convenience and security that Canadians expect from full-service banking," said Tammy Sadinsky, Senior Vice President, Brand and Marketing. "We have a lot of exciting things in the pipeline, and we're looking forward to working with Broken Heart Love Affair to tell our brand story and showcase exactly what Simplii has to offer."  

“We were really excited by Simplii’s goal to play big and find new ways to connect with consumers,” said Broken Heart Love Affair Partner and chief creative officer Carlos Moreno. "This direct financial services brand has a client-centric philosophy and focus on innovation, and we can’t wait to get started connecting Canadians to a better banking option.”