Simpleview Announces Alliance with Barkley to Serve Top Destination Marketing Organisations

Simpleview, the travel and tourism industry's global leader in software, data analytics and insights, today announced its alliance with Barkley, a leading brand strategy and creative agency, allowing both to drive best-in-class front-end creative and back-end content management system (CMS) services to top destination marketing organisations (DMOs) and media agencies.

“Barkley has an impressive track record of helping travel and tourism brands build inclusive campaigns that reach a wide range of consumers,” said Ryan George, CEO of Simpleview. “We look forward to enhancing our strategic vision of partnering with destinations and their agencies by leveraging Barkley’s deep understanding of modern consumers. This collaboration will bring ideas and designs to life by providing award winning results on our best-in-class platform.”

The alliance with Barkley, the first of its kind for Simpleview, is groundbreaking for the travel and tourism industry. It centres around combining Simpleview’s proven process in managing SEO and SEM campaigns for 150 destinations and attractions in the travel and tourism industry with Barkley’s top five lead agency capabilities and Whole Brand methodology.

“We’re excited about our collaboration with Simpleview to help bring ideas and designs to life, while providing award-winning results on a best-in-class platform for travel and tourism clients across the country,” said Jason Parks, chief growth officer at Barkley.

Barkley and Simpleview’s combined capabilities offer DMOs seamlessly integrated tourism marketing services, ensuring a hassle free connection between ideas, implementation and everything in between.