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Simone & Simone Pérèle Unveils Free-Spirited Campaign

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C\ampaign features Sarah Ellen, Olive Cooke and Talissa Sutton

Simone & Simone Pérèle Unveils Free-Spirited Campaign

Simone & Simone Pérèle is the brand-new line from the iconic French luxury lingerie brand, offering a touch of femininity in each undergarment. Following its global launch, the all-new Simone has now launched in Australia with a new campaign via The Mint Partners.

The collection features delicate and timeless silhouettes in keeping with the signature Simone Pérèle style, but with a contemporary edge.

The luxury label’s campaign features Sarah Ellen, Olive Cooke and Talissa Sutton, with the trio showcasing a selection of signature styles. Embracing the fearless and free-spirited, the campaign highlights the embodiment of the Simone woman who takes on the everyday with a sense of adventure. This notion runs through all areas of the global brand with Stéphanie Pérèle, head of product for Simone Pérèle, ensuring that women can always feel themselves.

Simone & Simone Pérèle launches free-spirited lingerie campaign via The Mint Partners

As an extension to its Australian launch, the French luxury lingerie label has adorned bold street posters across Sydney, Melbourne and Brisbane. The black and white imagery that features in the posters gives a nod to the heritage of the brand while speaking to the younger woman.

Since the luxury label launched in Paris in 1948, Simone Pérèle has continued to put craftsmanship at the forefront of each collection. Simone & Simone Pérèle is no exception, taking up to eighteen months for a completed range to be brought to life. Each piece is carefully curated and goes through extensive testing before being fitted on real women, ensuring sizing is true to form to fit a range of real female bodies.

Simone & Simone Pérèle launches free-spirited lingerie campaign via The Mint Partners

Each bra features key design elements that are unique to the brand to ensure that no matter what style you prefer, you’re able to wear a flattering Simone set that fits in the right way for women of various lifestyles.

The debut collection sees a variety of silhouettes with a fresh take on the classic lace styles through to striking patterns with sheer cut-outs, depending on the occasion. Finding the right fit is important and Simone want to make sure you’re always feeling your most comfortable and confident. That’s why their range offers mix and match pieces from boy shorts, to mini bikinis on the bottom, and demi bras to triangle bras on the top in a variety of bold colorways.

The Pérèle family continue to carry on the global family business with the Simone Pérèle values always in mind, but while also keeping the brand current and speaking to today’s generation.

Simone & Simone Pérèle understand the meaning of luxury and each garment is made from the highest quality fabrics epitomizing that feeling of effortlessly chic through each beautiful design. Whether you’re a woman that prefers the feel of sensual lace or a sportier take, Simone offers a style to suit everyone. The all-new Simone collection will be available online and across selected Simone Pérèle and David Jones stores from 10th May, 2021.

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Agency: The Mint Partners

Photographer: Holly Ward (UNION Management)

Stylist: Jackie Shaw (UNION Management)

Hair & Make Up: Naomi McFadden (UNION Management)

Studio Location: China Heights Gallery

Genres: Fashion & Beauty

Categories: Underwear, Clothing and Fashion

The Mint Partners, Tue, 11 May 2021 07:16:47 GMT