IPG Mediabrands has announced the appointment of Simon Geraghty as Strategy Director.
Geraghty will focus on enabling the agency to offer clients the most in-depth and effective campaigns, blending its expertise in Trading, Digital, Social, Programmatic, Planning and Broadcast to deliver “best in market” multi-platform media solutions. Simon will also apply his industry experience of working on both the agency and client side to ensure that brands including Tesco, Zurich Insurance, Johnson & Johnson, Rabo Direct, Valeo Foods and the National Dairy Council are in a position to capitalise on the newest media trends, insights and consumption patterns identified by both local market knowledge and the world-leading international IPG Mediabrands network.
With 17 years in the marketing and advertising industry, Simon was an early adopter of all things digital and is founder of award-winning DotDash.ie, the digital marketing and design business.
IPG Mediabrands MD, Eamon Fitzpatrick said: “The media landscape is becoming increasingly complex and complicated. Clients are now faced with ever increasing opportunities that promise so much potential. However, trying to navigate through them and deciding what’s viable or not is a major challenge. That’s why we’re delighted to welcome Simon’s expertise – the combination of a forensic and strategic mind, astute commercial sense and a belief in the necessity of embracing the new such as always on targeted activity are just the qualities we need for client counsel and the growth and development of IPG Mediabrands in Ireland.”view more - Hires, Wins & Business