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Simon Cowell & Co Get Animated in Red Knuckle's Britain's Got Talent Promo

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Friend director Steve Scott directs joyous new spot for ITV Creative

Simon Cowell & Co Get Animated in Red Knuckle's Britain's Got Talent Promo
Red Knuckles takes a white-knuckle ride through the surreal side of Saturday night entertainment where truly “Anything can happen” with this fun promo for the forthcoming series of Britain’s Got Talent.

Red Knuckles was asked by Friend to animate this spot for the super talented director Steve Scott. "It was a real joy bringing his characters and ideas to life - hula-hooping bear people, breakdancing Granny’s, giant rabbits and a very musical cat (a special request by Mr Cowell himself) fill his colourful landscapes with new characters revealed on each viewing." Commented Red Knuckles.

Working out of its Soho studio to a tight production schedule, the team of animators employed both traditional 2D and 3D techniques, seamlessly stitching it all together to bring Steve’s vision bouncing into the world.

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Production Company

Director: Steve Scott

Production Company: Friend London

Creative Agency

Creative Agency: ITV Creative


Animation Company: Red Knuckles

Animator: Robert Milne, Sim Marriot, Lucas Vigroux

Animators: Geoff McDowell, Nick Brooks, Luca Vitale, Thomas Knowler

Designer: Marco Baratto

Designers: Santiago Montiel,Joao Lavieri

Digital Animators: Dennis Mueller,Juri Fripp

Modelling: Leonardo Viti, Laurence Dodd, Juri Fripp

Producer: Sarah Butterworth

Genres: Animation

Red Knuckles, Thu, 26 Mar 2015 19:55:53 GMT