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Sim-Like Creatures Come to Life in Ellie Goulding's Mysterious New Video

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Partizan's Sophia Ray brings the synthetic wider word to life

Sim-Like Creatures Come to Life in Ellie Goulding's Mysterious New Video

Partizan director Sophia Ray takes the helm for Ellie Goulding's latest video 'Easy Lover'.

The concept of the video is based around these mysterious sim-like creatures, called 'Skins'. These Skins are controllable game-like characters - that live out bizarre 'realistic' lives in what appears to be a 'real' world. How and what is controlling them, however, remains unclear. The more the audience watches, the more we see the world and these Skins start to glitch and malfunction, giving the impression of a synthetic wider world where nothing is quite as it seems. 

Sophia Ray shares more about the project, “It was inspiring to get the initial brief from Nathan Klein (Ellie's creative director) for this video, as he really mapped out the creative mood he wanted to take this new era for Ellie in, and gave me a lot of visual references to latch on to.”

“A lot of our film and fashion references aligned so I was really keen to take all the cues in Nathan's visual brief and come up with a concept that tied them all together.”

“From the get-go Nathan and I wanted the concept to have some ambiguity. We wanted to create a strange, oddball, editorial world that links other aspects of the campaign together and still holds a mysterious mood. It was an awesome process working with Nathan and having someone creative to bounce ideas together with, also working with someone where there was great synergy and trust throughout made the shoot days and post such an enjoyable process.”

“Ellie wanted to play a few of the skin characters in this world where she could have a bit of fun with her styling and characterisation, it was so cool to work with Ellie and see these playful sides of her come out as she got into character. It was such a fun three-day shoot, as we travelled all over Sofia Bulgaria shooting in crazy locations and finishing on a more chilled studio build day where we shot our game cube 'dollhouse' set up.”

“Massive thanks to the production team and Partizan, Mayling and Ayo for making the process so seamless and fun, Katie Dolan who trusted us implicitly and supported us along the way and also the amazing Four Elements service team in Bulgaria.”

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Director: Sophia Ray

Executive Producer: Mayling Wong

DOP: Nikita Popkovs

Production Manager: Ayo Alli

Director’s Rep: Claire Stubbs @ Mouthpiece

Production Company: Partizan

Video Commissioner: Katie Dolan

Creative Director and Stylist: Nathan Klein

Styling Assistant: Elena Scanagatta

Choreographer/Movement: Remi Black

Hair Stylist : Amidat Giwa

Make Up Artist:

Nail Artist: Katt Katana

Executive Producer (Four Elements): Rosen Savkov

Producer (Four Elements): Lyubo Yonchev

UPM: Rosen Ignatov

Production Coordinator: Miglena Savkova

Transportation Captain: Ivan Nachev

1st AD: Krasimir Hazarbassanov

2nd AD: Eli Barzashka

3rd AD: Diko Buchukov

Steadicam Operator: Hristo Genkov

1st AC: Genadi Ivanov

2nd AC: Simeon Kirov

Gaffer: Peter Kostov

Key Grip: Eduard Moskalenko

Production Designer: Lyubika Georgieva

Stylist: Grozdan Mihaylov

Assistant Stylist: Valentin Georgovski

Hairdressers: Todor Sivov, Milen Ivanov, Nadejda Dimitrova

Make Up Artists: Alina Manova, Velislava Velkova

Prosthetics: Lyudmil Ivanov

Key SFX: Ivan Kazakov

VFX Supervisor: Victor Trichkov

Service Company: Four Elements


Ellie Goulding Double: Manuela Panova

Dancers: Joana Nwamerue, Valeria Obretenova

Main Skins: Kasin Wang, Chan Chung, Nadya Konakchieva

Genres: People, Storytelling

Categories: Music video, Short Films and Music Videos

Partizan London, Mon, 18 Jul 2022 13:00:33 GMT