CMW has been appointed by Silver Spoon as digital agency for Britain’s number one sugar brand following a competitive pitch.
CMW will begin by redesigning and redeveloping the Silver Spoon website as the brand looks to build on its credentials as a home-grown British brand and promote the provenance of its sugar. The agency’s remit will also include helping with the redevelopment of the brand’s tone of voice to bring together all of its future communications.
Silver Spoon is the leading supplier to the UK retail sugar and sweetener market and over the last decade, has introduced a number of innovations.
As part of Associated British Foods, the appointment grows CMW’s relationship with the group.
Nancy Sadler, Assistant Brand Manager of Silver Spoon said: “We chose CMW as our digital partner because of their track record in bringing to life popular established food brands in the digital space. We’re looking forward to working with the team there to engage our consumers in new and effective ways.”
Liz Wilson, Chief Executive, CMW said: “It’s an honour to work with Silver Spoon, a brand that’s practically a national institution, and especially at a time like this when baking and sugar are especially popular and engaging subjects. We’re delighted to be developing new strategies for the brand’s digital presence."