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Silk Enlists Olympic Swimmer Michael Phelps to Champion 'Progress as Perfection'
Comedic campaign for Almond milk company created by Fallon Minneapolis
Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis.
It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week.
To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection.
This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit.
CREDITS
Music / Sound
Production
Brand
Post Production / VFX
Agency / Creative
Editorial
Genres: Storytelling, People
Categories: Milk, Soft Drinks
lbbonline.com, Wed, 10 Jan 2018 16:43:09 GMT
