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Silk Enlists Olympic Swimmer Michael Phelps to Champion 'Progress as Perfection'


Comedic campaign for Almond milk company created by Fallon Minneapolis

Silk Enlists Olympic Swimmer Michael Phelps to Champion 'Progress as Perfection'
Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis.

It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week.

To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection.

This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit. 


Music / Sound
Post Production / VFX
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Genres: Storytelling, People

Categories: Milk, Soft Drinks, Wed, 10 Jan 2018 16:43:09 GMT