Signature Kitchen Suite and Chef Nick Liu Get Cooking for Latest Campaign

The new luxury brand, Signature Kitchen Suite, backed by LG Electronics, has partnered with Chef Nick Liu, Owner of Toronto restaurant DaiLo and LoPan. The renowned Toronto chef and Food Network Canada alum is featured in the brand’s new series of videos created by Innocean Worldwide Canada to promote the high-performance kitchen appliance line.

Innocean Worldwide Canada was commissioned by to promote the high-performance Signature Kitchen Suite Appliance line earlier this year. Since then, Innocean has been working with the brand on a number of projects including implementing media strategy and buying, digital, content creation and advising on social media strategy.

The latest of these projects is a short series of videos which are hosted by Chef Nick and feature four key products in the Signature Kitchen Suite appliance lineup: the Column Refrigerator, 48-inch Dual-Fuel Pro Range with Sous Vide,  Induction & True Combi-Steam Oven, and Wine Column Refrigerator. Chef Nick cooks up a delicious meal of steamed Brussel sprouts and a sous vide Wagyu Steak, demonstrating the features and benefits of the innovative line of luxury appliances. The videos were created in-house by Innocean Worldwide Canada while the partnership with Chef Nick Liu was secured through LG’s PR agency, LG One.

“Signature Kitchen Suite delivers innovation with leading-edge technology to provide more flexibility to prepare food in the best possible way, demonstrating respect for food at every level, which is why Chef Nick was a natural fit,” said Alice Choe, social media director, Innocean Worldwide Canada. “He is a chef who is recognized for having a true respect and passion for food. If you have seen him on one of Food Network Canada’s shows or eaten at his restaurant, you know that not only is his food delicious, he is forward thinking in his approach to cooking and embraces innovation.”

The short series includes four 15-second long and five 30-second long cuts in both French and English. All videos can be found across social media including on YouTube, Facebook, Pinterest and through programmatic video.