Fri, 29 Jul 2022 13:29:25 GMT
Esther Haynes has joined Siegel+Gale as group director of brand communication. A brand-strategy expert, Esther helps brands communicate simply and effectively. In her role as a member of the Siegel+Gale leadership team, she works with global businesses to develop their verbal identities, including strategic messaging, brand voice, brand stories and written content of all kinds.
Esther joined Siegel+Gale after spending four years leading the editorial team at T Brand, the creative studio of New York Times Advertising. She has created branded content and brand messaging for clients including Google, Amazon, Meta, Netflix, Verizon, Dropbox, Ford, Audi, Novartis, Citi and more.
Haynes also has a strong journalism background and has contributed to top publications around the world, including New York magazine, Vanity Fair, Travel + Leisure, Jet, Rolling Stone, Popular Science, Reader’s Digest, Elle and others. “I am delighted to join Siegel+Gale, which helps brands reach their full potential by unlocking the power of simplicity,” Haynes says. “Simplifying a brand’s messaging can help reveal the soul of an organization. Siegel+Gale recognized this from the start.”view more - Hires, Wins & BusinessSiegel+Gale, Fri, 29 Jul 2022 13:29:25 GMT