Sid Lee's Haigo Adds Neil Tamzali as Partner and Deputy Managing Director

Haigo, part of the SID LEE collective, is announcing the arrival of Neil Tamzali as partner and deputy managing director. He will join partners and deputy managing directors Nicolas Moreau and Felipe Terrazzan working under the direction of founder and managing director, Guewen Loussouarn. 

Neil will be working on digital strategy and will be responsible for creating brands, services and products for Haigo’s existing clients as well as former clients from his company structure. He will also help the innovation agency with new accounts to maintain its 15% year on year growth. 

Neil, a French and Algerian binational, earned his master in management at ESCP Europe before beginning his career in 2010 in digital strategic planning and business development for agencies such as BETC and McCann Worldgroup, then at Publicis Conseil where he was the strategic lead for Renault worldwide, as well as the director for the Publicis Loft, a proprietary content sprint methodology sold across the Publicis Worldwide network. While at Publicis, he earned numerous international awards for campaigns created for Renault, Garnier and the League Against Cancer.  

He then created consulting studio structure, specialised in brand strategy and identity, digital transformation and production, counting among its clients, adidas, Salto, Michelin, Amazon Prime Video, Peugeot Invest, Sycomore AM, Pernod Ricard, RATP Dev, the CFDT (major French union) and even the UK Home Office.  

In his new role at Haigo, Neil is working with clients such as AXA, Club Med, Catawiki, the Peugeot family group, among others.  

Guewen Loussouarn, founder and managing director at Haigo, comments: "We've known Neil for over 10 years and share the same vision for brands whose products and services are worth promoting, so it's a pleasure to have him finally join us. He brings years of experience working with the best brands and strategy agencies, as well as a network of clients and partners that enriches our offering. We just closed 2022 with 15% growth and have an ambitious plan to double in size by 2026, which talents like Neil make possible."