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Sid Lee Wins Luxury Retreats Account


Montreal-based agency to work on HR and recruitment schemes

Sid Lee Wins Luxury Retreats Account

Luxury Retreats, a luxury villa rental company providing personalized villa vacations, today announced it has named Sid Lee as its global marketing agency. With this partnership, Sid Lee will lead all of Luxury Retreats’ online and offline brand programs, magnifying the Luxury Retreats experience for its customers and employees as the company expands to more than 50 destinations this year.

“As we enter our next stage of growth, we want to invigorate our leadership in the luxury rental market and take even greater strides to attract top talent for our growing needs,” said Joe Poulin of Luxury Retreats. “Sid Lee is renowned for elevating brands in strategic and creative ways, and we look forward to this partnership.”

The Montreal based, multidisciplinary marketing agency will be charged with developing a new communication platform that showcases Luxury Retreats’ extraordinary services and benefits, both offline and online, across advertising, branded content and digital work. In addition, Sid Lee will work with Luxury Retreats to cultivate its talent recruitment and human resources programs.

“Luxury Retreats is at an exciting juncture, expanding its reach to an even greater audience and talent pool,” said Bertrand Cesvet, Chairman of Sid Lee.  “We specialize in working with industry innovators, and we are happy to be a strategic partner across all facets of the company.”
Luxury Retreats is a privately held company, employing over 150 professionals, with its headquarters in Montreal, Canada, and offices in Barbados, St. Martin, and Buenos Aires.

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Categories: Travel, Holiday

Sid Lee, Mon, 24 Jun 2013 10:32:02 GMT