Digital Kitchen wanted to pay homage to the collages made by African American artist Romare Bearden. His work primarily draws upon compositions of torn images from popular magazines that captured historical moments from the Black perspective in the 1960s.
“We are honoured to receive an Emmy award for our creative efforts in conceptualising and executing the main title design for such a poignant series,” said Cam Levin, chief creative officer of Sid Lee USA. “Chris, the showrunner, wanted to portray the 'American Dream' through the main character's eyes, so we wanted to craft a title sequence that reflected the version of that dream as he would have experienced it, delivered with a contemporary twist.”
Digital Kitchen has received Emmy nominations for Outstanding Main Title Design in the past for their title sequences on 'Narcos', 'Nip/Tuck', and 'True Blood', with award wins for 'Dexter' and 'Six Feet Under'. Its work on 'Westworld' or seasons one and two have also earned Outstanding Creative Achievement in Interactive Media.
Click here for the complete list of the 72nd Emmy Awards winners.