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Sid Lee Warms Up the Crowd for David Beckham



Decon produces atmospheric spot ahead of Saturday's MLS final

Sid Lee Warms Up the Crowd for David Beckham


David Beckham is set to play his last game for LA Galaxy on Saturday – and agency Sid Lee has created a spot to encourage football fans and newbies to tune in. LA Galaxy are looking to repeat last year’s victory in the finals this weekend as they take on Houston Dynamo.

The spot was produced by Decon. Decon, a New York based idea shop / production company / record label. Its in-house label represents hip-hop and contemporary R&B artists including Jay Electronica, Nneka, 88-Keys, RJD2, The Alchemist, Evidence, Freddie Gibbs, Goapele & Aceyalone.
Daniel Garcia, who has previously shot for Nike, Converse & Sony and created music videos for LCD Soundsystem, Flying Lotus, and J Dilla directed the film. Meanwhile Brooklyn-based indie kids Sleigh Bells supplied the music, their track “Crown on the Ground”.
.The spot features original footage and illustrations intercut with dynamic MLS highlights, cut to a rapid edit that builds in intensity right until the end.
This year’s MLS (Major Soccer League) final looks set to be a star-studded showdown with the likes most competitive it has ever been with superstars David Beckham, Landon Donovan, Robbie Keane, Brad Davis and Boniek Garcia all playing in the final. 
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Sid Lee, Fri, 30 Nov 2012 10:58:54 GMT