Sid Lee Paris Chosen to Lead Sobieski Vodka's Global Communication

Marie Brizared Wine & Spirits has chosen Sid Lee Paris to develop and coordinate Sobieski Vodka’s new global (Europe and US) brand campaign. The agency was selected following a review.

The new multi-media campaign will allow the vodka brand to reinforce and expand a strong brand territory, as well as to recruit new consumers, notably in France, the US and Poland, where Sobieski ranks as the 3rd best-selling vodka.

As Sobieski is exported globally, to South America and throughout Europe, the brand was particularly interested in Sid Lee Paris’s expertise as an international agency, born from a worldwide network.

The agency will play a key role in the MBWS group’s strategic plan to strengthen its brands’ growth at an international level.