Sid Lee Appoints New Presidents in Toronto and Montreal

Photo credit: Sid Lee

Creative company Sid Lee is pleased to announce the appointment of Zemina Moosa as president of the Toronto office and Geneviève Boulanger as president of the Montreal office. These strategic moves underscore the agency's commitment to fostering a new generation of leadership in Canada and signify a pivotal moment in Sid Lee’s growth trajectory. 

Under the leadership of Martin Gauthier, CEO Canada, the agency proudly welcomes Zemina and Geneviève to their new roles. "I have been impressed by their innate leadership qualities and unwavering dedication to our agency's success," stated Martin. "Their ability to drive engagement, innovation, and their exceptional track records in client management makes them catalysts for propelling Sid Lee to new heights." 

Zemina, who joined Sid Lee in 2019, brings a wealth of experience and leadership to her new role. A seasoned industry veteran, she showcases the ability to drive growth with high-performance teams time and again. "Her extensive involvement with clients and active participation in new business pitches have been instrumental in securing several exciting wins for our Toronto team, poised for announcement in the coming months,” said Martin. “Zemina's approach is defined by her proactive stance, envisioning essential changes and her readiness to dive into action.” 

Meanwhile, Geneviève, who joined Sid Lee six years ago, consistently demonstrates her expertise in cultivating lasting relationships, balancing the creative and operational sides mindfully and demonstrating true entrepreneurial acumen. "Geneviève's an expert in the Québec and Canadian markets. She has exemplified dedication to excellence throughout her tenure, she’s willing to cover a lot of ground and rally a wide range of interests," noted Martin. "Her appointment as president of our Montreal office is a testament to her leadership abilities and her understanding of our agency's ethos."

The entire Sid Lee community congratulates Geneviève and Zemina on their well-deserved appointments and looks forward to the transformative impact they will undoubtedly bring to their respective offices and the agency as a whole. 

“Every day, I'm inspired by the sheer creativity and determination of our teams, our clients, and the work we do. I couldn’t be more thrilled to work closely with our leaders to shape our agency's growth and success, built on deep collaboration, and forward-thinking. ” said Zemina Moosa, president, Sid Lee in Toronto.

“The focal point lies in developing a vision that deeply resonates with our artisans and clients. By tailoring strategies to enhance connections with each of them, we aim to foster a collaborative and inclusive environment where creativity thrives. “ said Geneviève Boulanger, president, Sid Lee in Montreal.