Sid Lee Paris
Tue, 18 Apr 2017 10:55:13 GMT
In its latest inventive campaign, Sid Lee has created the first ever Facebook messenger voice-analysing bot for client SKYN. The new system, which tests users’ voices for their mystery factor, was designed to promote the leading condom brand’s launch of “Unknown Pleasure”, a box containing an assortment of warming, cooling, tingling, textured and even cocktail-flavoured SKYN® condoms. The agency’s goal was to reinforce Unknown Pleasure’s own element of mystery wherein joy seekers wishing to spice things up can select at random from a medley of choices, not knowing what pleasure awaits.
Sid Lee worked in collaboration with acclaimed production company Jam3, to build the voice-analysing BOT. The system can not only distinguish between male and female voices, it can interpret several languages, including English, Italian, French, Portuguese and Polish. Each chat begins with a personalised welcome message and continues with instructions for users to switch on their device’s microphone and record a 10 second clip in their most mysterious voice. For those shy chatters that are a bit tongue-tied, the bot can help out with suggested seductive phrases. After a quick analysis of the recording, it sends personalised results – a breakdown by percentage of how intense, mysterious, sophisticated, and sensual the given voice is - and a link to the website where users can learn more about the new “Unknown Pleasure” condom package. Each result is unique and users can share their analysis across social media channels.
An innovative choice use of social media, Messenger was chosen as a support both for its rare use of digital, as well as its universal, cross-platform aspect that allows audio input. With no download needed and simple interface, the system is quick, efficient and personal, not to mention entertaining.