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Sid Lee and Réno-Dépôt Unite Again to Help Us Capture the Colours of Our Everyday Lives

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Following on from their street swatches campaign earlier this year, this new project allows us to identify colours we see from our phones

Sid Lee and Réno-Dépôt Unite Again to Help Us Capture the Colours of Our Everyday Lives
Sid Lee and Réno-Dépôt have partnered together for a third consecutive year to showcase the range of SICO paint colours available at the home supply retailer. For this year’s follow-up initiative, Sid Lee bring you “Live Swatches” an app that captures colours of everyday life and associates them with the SICO paint range database in real time. 
 
This year’s first offensive “Street Swatches”, notably won a bronze Lion in the Cyber category at the 2017 Cannes festival. Just as “Street Swatches” capture the passing colors from the bus shelter and associate them with the SICO paint colours, the same can now be done with “Live Swatches” from your mobile device. 
video
Live swatches
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Production Company

Camera Operators: Thomas Fortier / Alex Miglierina

Producer: Marc Desjardins

Production Company: Sid Lee Studio

Creative Agency

Account Management: France Wong, Daphnée Lortie Saint-Georges

Creative Agency: Sid Lee

Creatives: Alex Béland, Alexis Caron-Côté

Creative Technologist: Julien Roub Charland, Zachary Labrosse-Remillard

Client

Advertiser: Réno-Dépôt

Sid Lee, Mon, 07 Aug 2017 11:46:44 GMT