Sid Lee and Maple Leaf Foods Encourages Canadians to Fight Hunger Amidst Pandemic

With the enforcement of social distancing measures in Canada, creative agency Sid Lee and Maple Leaf Foods are reminding Canadians that 'staying apart doesn’t mean we can’t stick together' in their initiative to support emergency food relief.

Across Canada, concerns around food insecurity continues to increase as a result of the Covid-19 crisis, and for - a growing - millions of Canadians, an empty fridge is becoming a reality. In an effort to support emergency food relief, Maple Leaf Foods is donating $1 million to Food Banks Canada and Community Food Centres Canada. The food production company is also calling on Canadians to join the initiative by donating here.

The new campaign, titled ‘Apart Together’, is driven on the insight that, for many Canadian families, their community is a way for them to feel a sense of togetherness. However, due to social isolation, they are now afraid and unable to help each other in familiar ways. By making a donation and helping get food to families in their communities who urgently need it, Canadians can regain their sense of normalcy and participation in their community.