I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Sid Lee Amsterdam Launches Absolut 'Create'

Creative 0 Add to collection

Agency collaborates with Somesuch's Bob Harlow & Glassworks on stylish spot

Sid Lee Amsterdam Launches Absolut 'Create'

Glassworks Amsterdam are proud to present the result of their collaboration with Sid Lee Amsterdam and director Bob Harlow of Somesuch, a characteristically stylish spot for Absolut Vodka.

Building to an epic crescendo, the film gives an insight into the behind-the-scenes work of creative types from across the globe. It follows their journey from inspiration to creation, visually and musically building towards its' climax and the culmination of these people's work, their showcases.


00:00 00:00

html5: Video file not found

spaceplay / pause



shift + slower / faster (latest Chrome and Safari)




 . seek to previous

126 seek to 10%, 20%, …60%

The Amsterdam facility provided detailed post-work, a unifying grade, some stylish Flame and 3D work and beautiful 2D animations.

Absolut have always created stunning advertising and it was great to work with Sid Lee and Bob Harlow at Somesuch to be a part of this output.




Advertising Agency: Sid Lee Amsterdam
VP / Managing Partner: Eric Alper
Creative Director: Jasmine Loignon
Copywriter: Lee Hempstock
Account Director: Nathan Winstanley
Executive Producer: Paul Weston
Line Producer: James Waters

Director: Bob Harlow
Production Company: Somesuch & Co.
Head of Production / EP: Ezra Xenos
Producer: Janie Delorme

Post: Glassworks 
Flame Lead: Kyle Obley
Flame Artist: Morten Vinther
Flame Assist: Bob Roijen
2D Animation: Lise Prud Homme
Colourist: Scott Harris
Executive Producer: Phil Linturn
Executive Producer: Armand Weeresinghe

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Animation

Categories: Alcoholic Beverages, Spirits, Thu, 19 Sep 2013 09:19:22 GMT