The SickKids 2014 brand campaign, called ‘Better Tomorrows,” launched last month with help from JWT Canada. It invited audiences to witness several SickKids moments, forcing viewers to come face-to-face with how easily ordinary things that we take for granted can be taken away from us.

Now the Grand Finale video of SickKids’ 45-day campaign is here, showcasing the tremendous journey and stories of the patients at SickKids and their families.  The campaign presented 45 videos over 45 consecutive days in the largest campaign for the hospital to date.