Tue, 14 Nov 2017 10:31:33 GMT
For the launch of the third season of Gomorrah - the Italian Sky production about the ruthless Mafia-like Neapolitan crime syndicate - Publicis Italy has launched a new campaign targeting the enemy of every binge watcher - spoilers.
By scanning conversations on social media, the agency hijacked audience attention from fans of Game of Thrones, Narcos, Stranger Things and The Walking Dead, replying to users’ spoiler posts with customised videos of the bloodiest bosses of Gomorrah.
In each video, the characters of Gomorrah threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers.
A call to action at the end of the video drives users to a website, where they can generate customisable videos by picking one of the different Gomorrah criminals to terrorise their friends who usually spoiler their favourite shows.view more - Creative
Advertiser: Sky Italia
Director: Claudio Cupellini
Production Company: Think Cattleya
Art Director: Giulia Di Filippo
Client Service Director: Lorenza Montorfano
Copywriter: Sara Rosset
Creative Agency: Publicis Italy
Digital Creative Director: Michele Picci, Massimo Guerci
Executive Creative Director: Bruno Bertelli, Cristiana Boccassini
Head of TV / Production: Silvia Cattaneo
Project Director: (Digital) Vittorio Cafiero
Social Media: Filippo Festuccia
TV Producer: Matilde Bonanni
Associate Creative Director: Bruno Vohwinkel, Aureliano Fontana, Eddy Guimaraes, Vinicius Dalvi