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Sick of TV Spoilers? Send These Italian Mob Bosses to Silence Them

Creative 213 Add to collection

Publicis Italy launches unique campaign to mark the third season of Sky Italia's Gomorrah

Sick of TV Spoilers? Send These Italian Mob Bosses to Silence Them

For the launch of the third season of Gomorrah - the Italian Sky production about the ruthless Mafia-like Neapolitan crime syndicate - Publicis Italy has launched a new campaign targeting the enemy of every binge watcher - spoilers. 

By scanning conversations on social media, the agency hijacked audience attention from fans of Game of Thrones, Narcos, Stranger Things and The Walking Dead, replying to users’ spoiler posts with customised videos of the bloodiest bosses of Gomorrah.

In each video, the characters of Gomorrah threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers.

A call to action at the end of the video drives users to a website, where they can generate customisable videos by picking one of the different Gomorrah criminals to terrorise their friends who usually spoiler their favourite shows.

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Client

Advertiser: Sky Italia

Production Company

Director: Claudio Cupellini

Production Company: Think Cattleya

Creative Agency

Art Director: Giulia Di Filippo

Client Service Director: Lorenza Montorfano

Copywriter: Sara Rosset

Creative Agency: Publicis Italy

Digital Creative Director: Michele Picci, Massimo Guerci

Executive Creative Director: Bruno Bertelli, Cristiana Boccassini

Head of TV / Production: Silvia Cattaneo

Project Director: (Digital) Vittorio Cafiero

Social Media: Filippo Festuccia

TV Producer: Matilde Bonanni

Associate Creative Director: Bruno Vohwinkel, Aureliano Fontana, Eddy Guimaraes, Vinicius Dalvi

Publicis Italy, Tue, 14 Nov 2017 10:31:33 GMT